Items where Author is "Rehman, Umair"

Article

Abbasi, Amir Zaib and Alqahtani, Nasser and Tsiotsou, Rodoula H and Rehman, Umair and Ting, Ding Hooi (2023) Esports as playful consumption experiences: examining the antecedents and consequences of game engagement. Telematics and Informatics, 77. p. 101937.

Hussain, Ali and Hooi Ting, Ding and Zaib Abbasi, Amir and Rehman, Umair (2023) Integrating the SOR model to examine purchase intention based on Instagram sponsored advertising. Journal of Promotion Management, 29 (1). pp. 77-105.