Items where Author is "Rather, Raouf Ahmad"

Article

Abbasi, Amir Zaib and Asif, Muhammad and Shamim, Amjad and Ting, Ding Hooi and Rather, Raouf Ahmad (2023) Engagement and consumption behavior of eSports gamers. Spanish Journal of Marketing-ESIC.

Abbasi, Amir Zaib and Tsiotsou, Rodoula H and Hussain, Khalil and Rather, Raouf Ahmad and Ting, Ding Hooi (2023) Investigating the impact of social media images� value, consumer engagement, and involvement on eWOM of a tourism destination: A transmittal mediation approach. Journal of Retailing and Consumer Services, 71. p. 103231.