Items where Author is "Noor, U."

Shamim, A. and Siddique, J. and Noor, U. and Hassan, R. (2023) Co-creative service design for online businesses in post-COVID-19. Journal of Islamic Marketing, 14 (1). pp. 128-145.

Noor, U. and Mansoor, M. and Shamim, A. (2022) Customers create customers!�Assessing the role of perceived personalization, online advertising engagement and online users' modes in generating positive e-WOM. Asia-Pacific Journal of Business Administration.

Shamim, A. and Siddique, J. and Noor, U. and Hassan, R. (2021) Co-creative service design for online businesses in post-COVID-19. Journal of Islamic Marketing.