Items where Author is "Lim, W.M."

Article

Koay, K.Y. and Lim, W.M. and Kaur, S. and Soh, K. and Poon, W.C. (2023) How and when social media influencers' intimate self-disclosure fosters purchase intentions: the roles of congruency and parasocial relationships. Marketing Intelligence and Planning, 41 (6). pp. 790-809. ISSN 02634503