Items where Author is "Fayyaz, M.S."

Fayyaz, M.S. and Abbasi, A.Z. and Altaf, K. and Alqahtani, N. and Ting, D.H. (2023) Not inspired enough: the mediating role of customer engagement between YouTube�s perceived advertising value and customer inspiration. Kybernetes. ISSN 0368492X

Abbasi, A.Z. and Fayyaz, M.S. and Ting, D.H. and Munir, M. and Bashir, S. and Zhang, C. (2023) The moderating role of complaint handling on brand hate in the cancel culture. Asia-Pacific Journal of Business Administration, 15 (1). pp. 46-71.

Abbasi, A.Z. and Fayyaz, M.S. and Ting, D.H. and Munir, M. and Bashir, S. and Zhang, C. (2022) The moderating role of complaint handling on brand hate in the cancel culture. Asia-Pacific Journal of Business Administration.

Abbasi, A.Z. and Fayyaz, M.S. and Ting, D.H. and Munir, M. and Bashir, S. and Zhang, C. (2022) The moderating role of complaint handling on brand hate in the cancel culture. Asia-Pacific Journal of Business Administration. ISSN 17574323

Abbasi, A.Z. and Rehman, U. and Fayyaz, M.S. and Ting, D.H. and Shah, M.U. and Fatima, R. (2021) Using the playful consumption experience model to uncover behavioral intention to play Multiplayer Online Battle Arena (MOBA) games. Data Technologies and Applications.

Abbasi, A.Z. and Rehman, U. and Fayyaz, M.S. and Ting, D.H. and Shah, M.U. and Fatima, R. (2021) Using the playful consumption experience model to uncover behavioral intention to play Multiplayer Online Battle Arena (MOBA) games. Data Technologies and Applications.